HitchStack

Advertising services

Ads that lead somewhere.

HitchStack plans and manages your Google and Meta advertising. Each campaign leads to a relevant page, the right person on your team and a monthly review.

Get an advertising plan See how it connects

For trailer and truck-bed dealers, upfitters, equipment businesses and related rental and service companies. No HitchStack software required.

How the pieces connect

Clicks are easy to buy. Good inquiries take a plan.

An ad is only as useful as what happens after someone clicks. We plan four things together: the ad, the page it leads to, the path to your team and the review that follows.

01 Google and Meta advertising

Reach buyers who want what you sell.

Google and Meta do different jobs. We plan both around the inventory and services you actually sell.

Google Ads

Be there when they search.

Someone searching for a gooseneck trailer or a truck bed install is already shopping. We build campaigns around those searches, in the areas you serve.

  • gooseneck trailer for sale
  • truck bed installation near me
  • equipment trailer rental

What we handle

Account and campaign setup, keyword research, ad copy, filtering out searches that don’t fit, targeting the areas you serve, keeping spend on pace with your budget and regular adjustments as results come in.

Meta · Facebook and Instagram

Be seen while they scroll.

Show your units and your work to people in your area and, where it makes sense, to people who recently visited your website. We test different photos, video and wording to learn what draws the right inquiries.

  • Photo ads
  • Carousels
  • Edited video

Creative starts with your photos and video, plus manufacturer media you have permission to use. When there is usable footage, we edit it. Otherwise we design photo ads and carousels. Day-to-day posting stays with your team.

What we handle

Campaign setup, audience and location targeting, reaching recent site visitors where it makes sense, creative testing and ongoing management.

02 Landing pages and websites

Give them a relevant place to land.

An ad for equipment trailers should open on equipment trailers, not your homepage. We build pages that match your campaigns, work well on a phone and make the next step obvious.

Already have a website? We can work with it when access allows. If your current platform limits what can change, a separately scoped campaign landing page can help.

Part of the advertising work

  • Pages matched to your campaigns
  • Mobile-friendly layouts with clear buttons to call or ask
  • Copywriting and lead forms
  • Content updates

Also available, quoted separately

  • A new website
  • Hosting and maintenance
  • Local and on-page SEO
  • Google Business Profile optimization
About custom websites

03 Forms and lead routing

Get inquiries to the right person.

A good ad is wasted if the inquiry sits in the wrong inbox. We set up forms people can finish on a phone, add spam controls and route inquiries to the right team or location, with a clear next step for the customer.

More than one business or location? We keep campaigns, budgets, phone numbers and reporting separate for each one.

Before launch, we test the inquiry path

  • Forms work on phones and desktops
  • Spam controls are on
  • Each inquiry reaches the right team or location
  • Customers see what happens next
  • Each ad and page shows the right phone number

04 Tracking and reporting

Know what happened. Plan what’s next.

Where access allows, we set up and test conversion tracking, so form submissions and taps on your phone number are counted for what they are.

Tracking can count

  1. Ad clickSomeone taps or clicks your ad.
  2. Call tap or formThey tap your number or send a form.
  3. Connected callSomeone reaches your team. Counted with call tracking when it’s in the plan.

Your team confirms

  1. Qualified leadYour team says it’s worth pursuing.
  2. Quote, job or saleYour records show it became real work.

A tap on a call button is not a connected call, and a connected call is not a sale. We report each for what it is.

Every month you get a clear report: spend, inquiry activity, campaign performance, what we changed and what we plan next. Your team’s notes on lead quality, quotes and completed jobs fill in what the ad platforms can’t see, and shape the next round.

Get an advertising plan

Ownership and access

Your accounts. Your data.

You keep ownership of your ad accounts, domain, analytics and customer data.

  • Owned by you

    Everything stays in your business’s name. If we stop working together, your accounts and data stay with you.

  • Access you control

    We work through delegated access that you grant and can remove.

  • No software required

    Advertising is its own service. You don’t need the HitchStack platform to hire us.

Getting started

Start focused. Review often.

  1. 01

    Learn the business.

    What you sell, where you sell it, who buys and what a good inquiry looks like.

  2. 02

    Agree on the plan.

    Campaigns, pages, measurement, scope and the ad budget you approve.

  3. 03

    Build and test.

    Creative, pages, forms and tracking, checked before anything goes live.

  4. 04

    Launch.

    Campaigns go live, paced to the budget you approved.

  5. 05

    Review and improve.

    Look at lead quality with your team, then adjust what runs next.

Pricing

Quoted for your business.

There are no packages to fit into. We recommend a plan for your business, then quote that plan.

Your ad budget is separate from our quote. You approve it before anything runs.

Get an advertising plan

What shapes the quote

  • Locations and businesses
  • Google, Meta or both
  • Ad photos, video and graphics
  • Landing pages or website work
  • Your goals

Questions

Questions about advertising.

If yours is not here, ask it on the contact page.

Ask a question
Do we need to use HitchStack software?

No. You can hire us for advertising whether or not you use the HitchStack platform.

Can you work with our current website?

Yes, when the platform gives us the access we need. Some dealer website platforms limit what can be changed. In that case, a separately scoped campaign landing page may be the better route.

Are call tracking and other tools included?

Only when they are part of your plan. Some tools carry their own fees, so if call tracking or another paid tool would help, we explain why and what it costs, and you approve it before it is added.

Can you guarantee more leads?

No. Lead volume and search rankings depend on your market, your offer and the platforms, so we don’t promise numbers. We do commit to a clear plan, careful setup, plain reporting and regular reviews of what to improve.

How long do we commit for?

It depends on your plan. We start with a focused initial plan, review it with you regularly and set out the terms in your quote.

Talk about your advertising

What do you want more customers asking about?

Tell us what you sell, where you sell it and the inquiries you want more of. We’ll recommend a plan and a quote.

Get an advertising plan